Should You Buy E-Mail Lists?
Virginia Email Services can create specialized e-mail campaigns to promote specific products and services, learn more today. Call us at 757-499-1990 or use the quick contact e-mail form to the right and one of our friendly staff representatives will be in contact with you immediately with any questions about our services.

In the marketing world, it isn't uncommon for companies to rent or rent out customer databases for direct marketing campaigns. Especially if you have formed a new company and wish to immediately build a clientele, you want to approach as many people as possible whom you believe will be interested in your products and services. Some startups may be tempted to approach a company patronized by similar demographics in hopes of generating leads and sales.

So it is with e-mail marketing. In an attempt to generate sales, some companies turn to list rentals in hopes of capturing a regular audience. But, is it an effective practice to send unsolicited e-mails to a mass list? While you know that your products and services are legitimate, those receiving your e-mails may not be pleased to get something they think is "spam." Should anybody suspect their personal information has been sold to another company for advertising purposes, there is the risk of overall discomfort with the companies in question, and more than sales could suffer.

Should you purchase general consumer lists? Perform a search on the Internet, and you may find for sale thousands of "reliable" e-mail addresses for use in marketing and sales. It may seem too good to be true to acquire that much information, but consider the dynamic force of the Internet. Many consumers have more than one e-mail address. Often e-mail addresses are changed and discarded for a number of reasons - including a desire to keep away from "spam." You could spend hundreds of dollars for a list of addresses, of which the majority are no longer valid. Not only will you have wasted money on a bad list, but you will have wasted time sending out mail that won't be read. With direct mail marketing, if you have at least a physical address there is the chance somebody there will read the postcard. With bad e-mail, nobody is there to open it.

As a business owner, you should always be vigilant when companies come calling with the promise of thousands of opt-in e-mail addresses for your use. For one, an address isn't really considered "opt-in" unless the user has allowed you directly to send information. For two, if you are able to blast many e-mails to a rented list, you run the risk of having your messages and ISP flagged as "spam," which in turn could prevent you from launching further e-mail campaigns.

It is more sound to build a subscriber database on your own, using e-mails you know for certain are waiting for your alerts. By creating fresh content and regularly updating your website information, you can start to build this database and market directly to people who truly want what you have.

Get Started Today
If you would like to get started immediately or have any additional questions, please do not hesitate to contact us. We offer free, no-obligation consultations to anybody that is interested in learning more about our service. Call us at 757-499-1990 or use our quick contact form below and a representative will be happy to help you.